FEATURED LOGOS

NORWOOD CHIROPRACTIC

The Norwood Chiropractic logo features a bold black text, projecting a professional image as well as strength. Intertwined is an elegant spine motif that subtly shapes the letter “N” for Norwood. Blending light blue and grey hues for a soothing and sophistical appeal, the colour palette promotes a sense of trust and expertise, and symbolizes the establishment’s commitment to spinal health and wellness.

PÎSIM LAND AND LEGACY

This logo was developed for Pîsim Land and Legacy, an Indigenous-owned and operated environmental restoration social enterprise. Pîsim is a Cree word translating to sun, which is represented in the centre of the logo. The Cree syllabics ᐲᓯᒼ are nestled within the sun, proudly embracing one of Canada’s largest First Nations. Shades of green are incorporated to represent Indigenous land, and blue for water, tying together a beautiful landscape. Calculated line work and minimal design keep this logo professional and friendly without looking overly corporate.

MYSTIQUE APPAREL

I created this logo for Mystique Apparel, a clothing company that specializes in colourful spandex clothing meant for wearing at raves, outdoor concerts and parties. I used a mysterious crystal ball to echo the patterns and colours used in the clothing. Using the typeface supplied by the client, I decided to focus on the letter M in the logo rather than the full company name, so the logo would be easily legible at a small size as seen on instagram.

AMSTERDAM

This logo comes from a project in which I had to give a city a new identity. I chose Amsterdam because when I travelled there I was so intrigued by the history, architecture and vibrance of the city. Since it is known as the bicycle capital of the world, I thought it would be fitting to design a bicycle for the logo and put it in front as if it is pulling the city. I used a tall, narrow typeface for the city name to echo the tall, narrow buildings
of the city.

BEN MITCHELL GRAPHIC DESIGN

This is my personal logo and it spells my name. Each letter uses a primary colour, and where they overlap you can see which colour is created when you mix the two. I like it because not only does it remind me of the original Playstation logo, but it also subtly references the Beastie Boys album Hot Sauce Committee Part 2.

REMORA

I created this logo for a project called Remora, which is our name for a board-sports tracker that attaches to your surf board. The name is derived from the remora fish, which gets around by sticking itself to a shark and hitching a ride. The fish is included on each tracking device and illuminates while in use.

DOMINION CUSTOMS CONSULTANTS INC.

I created this logo for the company Dominion Customs, for use on their website and on internal documents. This logo is a professional re-creation of the original, with fresh vibrant colours, a cleaner look and updated typography. I rendered a sphere in 3D with the highlights I wanted and then incorporated a new map.