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    <loc>https://www.benmmitchell.com/projects</loc>
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    <lastmod>2026-01-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d191ac38e3c580001933614/1562119178139-JM4ZIIISAJJAMZQGKMHQ/Crane+Bannerr.jpg</image:loc>
      <image:title>Projects - NDSM AMSTERDAM — CITY BRAND AND WAY-FINDING SYSTEM</image:title>
      <image:caption>City brand and way-finding system for the NDSM district — an old shipping yard abandoned in the eighties and populated by squatting artists, now full of creativity and the most unique businesses in Amsterdam.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d191ac38e3c580001933614/1562118891806-8BDXABN5N1QNH903580R/Full+Circle+4.jpg</image:loc>
      <image:title>Projects - NORMAN FOSTER FULL CIRCLE GALA</image:title>
      <image:caption>An exclusive gala event featuring the works of famous architect Norman Foster. This gala takes place at the Design Exchange in Toronto and promotional materials feature a graphic translation of one of his latest projects, Apple Park in California. Items include bus king ads, bus shelter ads, a gala invitation, outdoor vinyl banners and a keychain gift.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d191ac38e3c580001933614/1579030432369-HNFNDPJHUB1A58CVI7SU/Vans-Mockup.jpg</image:loc>
      <image:title>Projects - VANS WINDOW DISPLAY</image:title>
      <image:caption>Using the pattern from the sole of a Vans shoe as a canvas, I was able to separate blocks into different colours to create a Christmas scene that incorporated the brand. This eye-catching display draws attention to window shoppers and showcases the Vans Christmas shoe collection.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d191ac38e3c580001933614/1579046523849-E4AUFZWWQSNGQEPY5HUU/Now+App.jpg</image:loc>
      <image:title>Projects - NOW MAGAZINE APP</image:title>
      <image:caption>This is an app design for Now Magazine to increase users and usability. My app includes a minimal, straight-forward menu to make navigation easy, along with an edgy new logo. Now Magazine has a younger target market than other news sources, therefore I incorporated bright colours with powerful imagery to grab and hold attention.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d191ac38e3c580001933614/1579049586018-1P20JS5SMCXUAOT70KKW/Noise+Control.jpg</image:loc>
      <image:title>Projects - NOISE CONTROL POSTER MOCKUP</image:title>
      <image:caption>Data recorded over a 14-day span and formulated into a visualization. I organized my music listening habits into circle charts using art brushes to show the amount of hours spent on various platforms.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d191ac38e3c580001933614/1699648831670-19KRKYD0ESG4WU8QPAE7/Rollup+Banner+1.jpg</image:loc>
      <image:title>Projects - VCR CONFERENCE 2023</image:title>
      <image:caption>Graphics I designed for the Virtual Care Rehab™ conference The Future of Virtual Healthcare: Redesigning the Rehabilitation System by 2033. Located at Ontario Science Centre on October 14, 2023. Designed materials include rollup banners, program booklets, lanyards with badges, vinyl banners, tote bags, table runners, and a step-and-repeat photo op. Also included was a logo refresh, in which I enhanced the current logo to make it more crisp, symmetrical, and professional.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d191ac38e3c580001933614/1699637742597-YQE1K8AAPRNNF0EOJ2B8/HEFT+Logo+Mockup+1.jpg</image:loc>
      <image:title>Projects - HEFT BRAND IDENTITY</image:title>
      <image:caption>Heft is a lifestyle brand that I have started to develop which blends the love of skateboarding and the arts in the city of Toronto. The definition of heft – the influence, ability, or importance that someone or something has; the weight of something – represents this brand in its quest to build a community of support and togetherness for creatives and anyone who finds joy when their wheels touch concrete.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d191ac38e3c580001933614/1767371622457-909Y76B565GV665ZDD3E/P%C3%9CFT_V5_Artboard+5.jpg</image:loc>
      <image:title>Projects - PÜFT BRAND IDENTITY</image:title>
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  <url>
    <loc>https://www.benmmitchell.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-10</lastmod>
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      <image:title>About</image:title>
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  <url>
    <loc>https://www.benmmitchell.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-07-22</lastmod>
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  <url>
    <loc>https://www.benmmitchell.com/logos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d191ac38e3c580001933614/4526e50f-5887-4c45-b4ce-493d62f85f90/P%C3%9CFT_Logo_Blue.png</image:loc>
      <image:title>Logos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d191ac38e3c580001933614/1562718653812-WL6LG8T39NHHQAOX0RU6/Amsterdam_Logo.png</image:loc>
      <image:title>Logos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d191ac38e3c580001933614/1562713336614-JIZORJHXGO3WJT12ET8L/Mystique_Apparel_Logo.png</image:loc>
      <image:title>Logos</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d191ac38e3c580001933614/1562713753070-HLGLAP532LJRQVBEIXAZ/Ben_Mitchell_Graphic_Design.png</image:loc>
      <image:title>Logos</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d191ac38e3c580001933614/1562713955745-HCRBJZK6R69EI54PCW59/Remora_Logo.png</image:loc>
      <image:title>Logos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d191ac38e3c580001933614/c6bacf57-c3f3-47a8-855e-fc9a1617d2b5/Pisim+Logo.png</image:loc>
      <image:title>Logos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d191ac38e3c580001933614/1562714296439-OQKPVRM7J9SS129UGKUI/Dominion_Customs_Logo.png</image:loc>
      <image:title>Logos</image:title>
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